Beginning in 2020, The Ryder Cup and Aon will introduce a multi-platform partnership that focuses on the risk reward narrative which is so authentic to the event and includes the introduction of a new award that celebrates the defining moments at the Ryder Cup. This first-of-its-kind innovation will add yet another level of excitement to the greatest team competition in golf. In addition, the partnership will see the integration of Aon risk/reward insights into the global broadcast and exclusive onsite hospitality for Aon clients and colleagues.
Working in conjunction with Ryder Cup broadcast partners NBC, Golf Channel and Sky Sports, Aon will showcase the defining moments of the tournament and give fans an ‘inside the ropes’ look at how captains and players work together to develop a winning strategy that maximises team performance.
“Aon is known around the world as a trusted advisor because their insights consistently provide clients with a competitive edge,” said Seth Waugh, PGA of America Chief Executive Officer. “We are excited that both teams and the fans will benefit from and enjoy Aon’s partnership during the next three Ryder Cups.”
“We are delighted to welcome such a prestigious company as Aon to the partner family of the Ryder Cup,” said Guy Kinnings, European Ryder Cup Director. “For many years Aon has helped and guided companies and individuals make the right decision – and we feel we have followed suit with this partnership. We look forward to working with them in Wisconsin and, of course, in the build-up to our next ‘home’ Ryder Cup in Italy in three years’ time.”
“When you have the opportunity to innovate alongside The Ryder Cup, it’s really special,” said Andy Weitz, Chief Marketing Officer, Aon. “The Ryder Cup is one of the most iconic sporting events in the world and the decisions that are made on the course, make history. We’re excited to highlight how those strategic decisions are made and share those insights with our clients, colleagues, and golf fans around the world.”
Aon’s partnership with The Ryder Cup includes the 2020 Ryder Cup at Whistling Straits in Kohler, WI; the 2022 Ryder Cup at Marco Simone Golf and Country Club in Rome, Italy; and the 2024 Ryder Cup at Bethpage Black in Farmingdale, NY.
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