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55% of people think ALL unsolicited marketing calls should be banned
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Calls are used to mine older claims as Aviva reports 150% increase in claims made more than 300 days after the accident
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Aviva calls for end to current three-year limit for making an injury claim
The level of nuisance calls comes amid multiple reports that motor insurance premiums are rising again. Rob Townend, Claims Director, Aviva UK General Insurance, said, “We have all received the nuisance calls and texts phishing for an injury claim. We will continue to face this threat until the financial incentives at the heart of injury claims are removed.
“Aviva has long called for changes to how we compensate minor injuries such as whiplash. The sooner the reforms proposed in the Autumn Statement are implemented – namely the removal of cash compensation for minor injuries and a cut in solicitors’ fees – then nuisance calls phishing for injury claims will disappear. With these extra claims and costs removed, premiums would fall by an estimated £40 - £50 per year – and Aviva has pledged to pass on 100% of savings to our customers when the reforms are implemented. It’s time to hang up on nuisance calls by removing the easy access to cash from injury claims.”
Nuisance calls are driving an increase in older claims
Increasingly, claims management companies (CMCs), marketing and so-called data companies are trawling through older claims in an aggressive and sustained campaign of nuisance calls. Aviva has witnessed a 150% increase between 2011 – 2015 in the number of claims submitted more than 300 days after the accident, so that now one in every 10 claims is more than 300 days old.
These older claims raise the question as to the level of injury suffered. Consumer research by Aviva found that 66% of people who suffered a minor injury in an accident said they would make a claim in less than two months, and only 2% of respondents said they would wait more than one year to make a claim.**
The current time limit to bring a claim for injury after a car accident is three years. Aviva believes that this should be reduced – at least for minor injuries – which is overwhelmingly supported by consumers: 87% think the current three-year limitation period for making an injury claim is too long.
Consumers spent 10.3m hours dealing with accident-related nuisance calls and texts last year*** and they are increasingly frustrated by the constant barrage of calls and texts from CMCs and others asking about an accident they may – or may not – have had.
Many CMCs have been found to apply unbearable levels of pressure on people through constant calls, to the extent that thousands of people feel they have no other choice but to make a claim in order to stop the nuisance calls. Aviva’s research found that nearly 70% of people say they find nuisance calls disruptive and frustrating. Worse still, Aviva’s research found 13% of people say nuisance calls make them feel “intimidated” and “anxious”.****
Consumer Research
The majority (64%) of nuisance calls are made to those who have signed up to the Telephone Preference Service and 16% of people said they had received calls on an ex-directory land line. More than 9-in-10 (93%) people think these companies are trying to take advantage of the consumer. It is no surprise then that 63% of people support tighter government regulation and 55% think all unsolicited marketing calls should be banned.
The reason CMCs make so many nuisance calls and apply such pressure to prospective claimants is the amount of money that is available to them for comparatively very little work. Claims management companies can claim 40% of the compensation awarded to the claimant. For a typical compensation award of £2,500, this equates to £1,000 for simply submitting a claim.
Townend concluded, “Nuisance calls are yet another outcome of a broken compensation system saturated with too much money that is too easy to access. The current system not only incentivises the 718 million nuisance calls and texts made last year, but also the organised fraudsters behind crimes such as crash for cash and those who want to ‘have a go’ by submitting an exaggerated claim. Many injury lawyers deny this problem even exists – which isn’t surprising given their dependence on the existing claims culture – but our research reinforces the true extent of this issue.”
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