General Insurance Article - Black Box insurance steering 9 in 10 students to drive safer


New research released today by global insurance telematics leaders, Octo Telematics, has shown that almost nine out of 10 (87%) UK students say they are likely to use black box insurance to lower their premiums through safer driving. The findings are released during Global Road Safety Week which runs until 10 May.

 Of the drivers questioned by YouGov, students are the most likely to fit the boxes to their cars to reduce the cost of their motor insurance by showing better driving behaviour. Moreover, 52% of parents with children living at home also encourage them to buy a black box insurance policy.
  
 The research by Octo Telematics also revealed that:
     
  1.   Overall, 64% respondents said that the devices in conjunction with their insurance policy significantly improved their own driver behaviour and that of other road drivers.
  2.  
  3.   Half of motorists using black box motor insurance believe that it significantly improves road safety
 Octo Telematics’ Octobox devices are installed in millions of vehicles worldwide. The driving behaviour data including speeding, acceleration, braking and cornering performance is collected and stored in the world’s largest driver “Insight Centre”, which currently holds over 304 billion kms of driving usage and behavioural data.
  
 Jonathan Hewett, chief marketing officer, Octo Telematics, says:
 “Black box insurance policies are more accurate ways of measuring driving risks. Insurance companies charge premiums according to driving skills and safety and this research shows that students and young people are more likely to install them to stay safe on the roads and save money in the process. With Global Road Safety Week starting this week, it is important to highlight the dangers of the world’s roads and encourage people to drive safely.”
  
 Today’s research follows last week’s report by Allied Market Research which found that the global consumer telematics market is expected to reach $26.18 billion by 2020.
  
 Richard Coteau, Senior Corporate Fundraiser said:
 “Young drivers are involved in a hugely disproportionate number of crashes due to a lack of experience and a tendency to take more risks. Brake are really pleased to see many young people utilising black box technology to change risky behaviour, and prevent crashes. Regardless of your experience, telematics can be really useful in highlighting ways to improve driving and the safety of all road users. We want the government do more to tackle the risks young drivers face, like implementing a graduated driving licence system which allows new drivers to develop skills and experience gradually while less exposed to danger.”

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