Lifestyle Article - Covéa appoints Carol Geldard as Personal Lines Director

 Carol has in-depth knowledge of the Covéa Insurance business, having been with the company for almost fifteen years in a variety of senior roles. Most recently, she was retail distribution director, where she led the development and successful launch of the company’s direct-to-consumer motor proposition, and prior to that played a significant role in the integration process that led to the formation of Covéa Insurance in 2012.

 Covéa Insurance’s Personal Lines leadership teams, including Sue Coffey, Director of Intermediated Distribution, Personal Lines; Gary Yeates, Director of Pricing and Underwriting, Personal Lines; and Stephen Long, Head of Direct Distribution will all report to Carol.

 Speaking about Carol’s appointment, Covéa Insurance Chief Executive James Reader said: ‘Carol’s appointment is well-deserved recognition of her exceptional contribution to our business over many years. She brings to the role considerable experience and knowledge of both our business and the personal lines market and I have no doubt she will do a fantastic job of leading the on-going development of our personal lines business in support of our long-term objective of sustainable, profitable growth.”

 Carol Geldard added: “I’m thrilled to have the opportunity to lead personal Lines and it’s great to have really firm foundations on which to build, given our well-established broker relationships and our highly regarded products and services. I’m fortunate to have the support of an incredibly experienced, talented team and my focus will be on positively driving and growing our personal lines business and continuing to deliver the best possible products and service to both our brokers and our customers.”