Software - Elevate removes fund switch charge on bundled pricing


 With an increasing number of advisers looking to move clients on to a platform, Elevate is removing the fund switch charge on its bundled pricing structure, making AXA Wealth’s platform even more competitive than ever.
 
 Elevate is removing the 0.25% fund switch charge on its ‘composite’ (bundled) charging structure; the fund supermarket style offering that combines the cost of platform and investments together. The removal of the switch charge applies to both new and existing customers, giving advisers the cost-effective choice needed to support their client base.
 
 As clients’ needs change, they can be easily moved to Elevate’s ‘explicit’ (unbundled) charging structure. This option offers a more holistic solution, with access to discretionary fund managers, third party links, stock brokering and a broader fund range.
 
 The enhancement to the composite charging structure follows the announcement that AXA Wealth is to introduce adviser charging across its entire product range. With both charging structures, AXA Wealth has a flexible model to meet the needs of the majority of advisers, with solutions in place to deal with business written pre- and post-RDR.
 
 David Thompson, MD, marketing and distribution, AXA Wealth says: “A key priority for AXA Wealth is to make it as easy as possible for people to do business with us, and removing the switch charge makes investing more straightforward and cost effective on Elevate. With award-winning support service* to assist advisers into the RDR world and beyond, this makes transacting with our platform an even more viable option.”
  

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