This new proposition has been developed using insight from Britain’s Healthiest Company, an initiative launched in 2012, which is the largest, most comprehensive survey of employee health and wellbeing in the UK. The 2014 study of 82 companies and over 23,500 employees provides VitalityHealth with a unique view of the corporate wellness picture. This is not simply the level of fitness and activity that organisations participate in but includes mental wellbeing, stress, morale and overall satisfaction. Correlate that with the impact this has on productivity and there are some real benefits and savings for a corporate.
In particular, the research reveals that an integrated program is key to driving behaviour change. As such the program is all about doing the basics of professionally managing the private medical insurance but also combining that with a comprehensive wellness program. Using best practise, innovative technology and rewarding behavioural change VitalityHealth will help corporates develop and deliver a health and wellness pathway that benefits the business and their employees.
Corporate UK is often reinforcing bad behaviour. By proactively addressing health issues and driving positive behaviour change everyone wins. This shared value insurance model is the core of VitalityHealth and is the essence of our global success
Greg Levine, Director of Corporate and Intermediated Business said:
“Traditional corporate health programmes treat staff like robots, offering a one size fits all proposition that simply offers a ‘fix them when they’re broken’ approach.
“Today it’s vital that Corporate UK takes a holistic view on employee physical and mental health. Our new corporate proposition enables employers to tailor their plans depending on requirements and budget and with the benefit of our integrated wellness proposition – which is clinically proven to drive positive healthy behaviour change – staff are able to live happier, healthier lives and businesses can benefit from claims fund savings, reduced absenteeism and improved productivity.”
The approach is a further extension of Vitality’s shared value insurance model that aims to benefit the customer, insurer and society as a whole.
Greg Levine, who was recently appointed, will lead the new division.
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