By bringing the two brands together, Retirement Advantage is better positioned to meet adviser and client needs throughout retirement.
The company will support and promote the launch of the new brand through advertising and communications to advisers, while gearing up for the launch of a new retirement product – The Retirement Account – later in the year.
Chris Evans, chief executive, Retirement Advantage said:
‘We have witnessed significant change in the market over the past year, and the dust has only just begun to settle. Expectations of retirement providers are rightly sky-high, and we want to meet these expectations by providing a broad and competitive retirement product range attractive to all retirees. That could be competitive annuities for anyone looking for a guarantee lifetime income, or innovative equity release products and features for people seeking to unlock cash from their property.
‘We believe getting the right advice really can make all the difference to peoples’ retirement outcomes, which is why we insist all of our customers take expert advice from financial advisers. With greater numbers of people including their property as a means to fund retirement aspirations, and advisers adopting a holistic view of planning, drawing on all assets to fund financially demanding retirements, the combining of equity release and retirement income specialisms makes eminent sense.
‘We are already innovating. In the past two months, we have launched money-back guaranteed annuities, which effectively addressed one of the main criticisms of annuities. We have also introduced a whole raft of new equity release features, including free valuations, flexible drawdown and higher LTVs.’
The company has launched the brand alongside the strapline ‘Feel better equipped’.
Chris Evans explains: ‘You could be an adviser or a client, but we want to help you feel better equipped to provide advice or prepare yourself for retirement. That could be through financial tools, promoting the benefits of financial advice, or providing marketing and information. It’s also a commitment to provide the best products, for example fixed early redemption charges on our equity release plans.’
Later in the year, Retirement Advantage will launch the Retirement Account, which will offer a new way for people to engage with their retirement planning.
Chris Evans continued: ‘We are very excited about our plans for the Retirement Account. We are taking our time to develop and deliver something to market which is very different to anything available today.
‘We look forward to working with financial advisers and their clients to help them feel better equipped.’
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