Graham Vidler, Director of Communications and Engagement, NEST, said: "We agree that making a success of automatic enrolment is the foremost challenge for the long-term savings industry. NEST has been specifically designed to do just that through, for example, a sophisticated investment approach designed to keep people saving.
"NEST has also undertaken a lot of research into how our potential members will want to talk about pensions, which feeds into all our communications activities. We are launching a campaign this month which we hope will help start a conversation with consumers about why putting money aside for the future is relevant for people now and to raise awareness of automatic enrolment and where NEST fits in." |
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