The data also shows that although 80% of organisations say benchmarking is key, 20% are unclear about what sector they want to benchmark against. While employee engagement remains the top objective of benefits strategies, with 66% of employers citing it as the number one priority, it is unclear how engagement is defined in the businesses.
Data from The Aon Benefits Score, which is a strategic score benefits benchmarking programme launched today, shows that the first companies to use it are typically lacking a clear strategy for their benefits programmes, such as setting appropriate objectives, linking them to business goals and supporting the business case. It is also clear from the data that ROI is typically overlooked, often in terms of direct savings, but also for elements like recruitment, retention and other savings.
Jeff Fox, principal at Aon Employee Benefits, said: “It is normal for many organisations to say they need positive ROI from their benefits programmes, especially when it comes to tax efficiency. We understand that HR is managing a complex process to attract and retain skilled employees in a highly competitive labour market while keeping costs under control, but, when we ask if they know what their ROI is, the answer is usually no, or that they don’t know how to measure it.
“Financial savings come in many ways besides tax efficiencies, so The Benefits Score is designed to highlight all key information, looking at the entire business case as well as helping employees to engage, and provide best steps to improve benefits provision and increase their benefit score. We also show how their benefits programme compares to their competitors and to the market.”
Jeff Fox continued: “The data also shows that while organisations believe they want benchmarking, when asked to clarify their sector and comparators, there is general confusion. The need to benchmark is usually a demand from senior management to find out what other similar companies are doing. But in reality the most important benchmark appears to be the organisation itself, what matters to them and how they define strategy.”
Over 20 medium to large employers wanted to participate in The Benefits Score before its official launch. Their sectors include finance and insurance; technology and communications; professional services; energy, utilities and mining; healthcare and transportation. The score rates benefits strategies out of 100 with the highest overall score so far at 78 and the lowest at 22, with each company aspiring to achieve exceptional scores and the knowledge to improve their programmes. The businesses range in size from 250 to 5,000+ employees. The Benefits Score helps employers to drive benefits strategy, to achieve benefits objectives, to benchmark against other companies, to improve benefits programmes and to differentiate from competitive employers.
So far, of the employers that have participated in The Benefits Score, 75% have said that having a benefit accreditation achieved from scoring highly on The Benefits Score would be of value to the organisation, as there is currently a gap in the industry for this service.
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