In the nationwide survey of over 2,000 retail investors which formed the second part of a special Investing Gender Gap research initiative, Alliance Trust Savings’ found that while the top financial priorities for both older and younger women are mortgage or rent payments and day-to-day essentials, the third priority for over 35s is saving for retirement. But for under 34s, that comes fifth on the list below saving for a holiday and saving for emergencies. For young men, retirement comes third after mortgage or rent and day-to-day essentials and for older men it’s the top financial priority.
The survey also found that across all ages, women are significantly more risk averse than men around investing, supporting the findings from the first Investing Gender Gap report. Women are more likely to prefer cash savings, with only half (50%) holding any investments compared to almost three quarters (70%) of men. They also have less confidence in investing with less than half (44%) seeing it as a calculated risk to grow their money, compared to two thirds (66%) of men. Women are also far more likely to be put off by the risk warnings that are integral to investment marketing today, self-identifying an average level of concern of 6.9 on a scale of 0-10 when warned they may get back less than they put in, compared to 5.7 for men.
Sara Wilson, Head of Platform Proposition at Alliance Trust Savings, commented: “Unknowingly, women could be putting their financial futures at risk through fear of investing and not prioritising their long-term finances. With interest rates currently so low, inflation is eroding the value of cash savings in real terms. The gender pay gap is still very real and changes to the state pension age mean women’s pre-retirement incomes are now falling.
“History shows that investing offers the greatest potential to grow savings over the longer-term, so helps address issues like these. The challenge is how to get more women to embrace it.
Improving financial education, through initiatives such as the industry-wide KickStart Money of which Alliance Trust Savings is proud to be a part, can play an important role. They can help build confidence around money from an early age and encourage everyone to take a greater interest in their financial affairs, but this all takes time. For women’s sake, we can’t afford to wait. The financial services industry needs to tackle it head on to give women much needed financial confidence now.”
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