General Insurance Article - SunLife sale to Phoenix completes


SunLife, the over-50s specialist insurer, has today (01/11/16) completed its sale from AXA to become part of the Phoenix Group – the UKs largest closed book consolidator which has 5.4 million customers and manages £64 billion of assets now the sale has completed.

 SunLife’s managing director Dean Lamble and his management team will continue to lead the business.
 
 The company will operate as an independent distribution business reporting into Phoenix Life which is led by Andy Moss, Phoenix Life CEO.
 
 Commenting on the deal, Andy said, "We are pleased to have acquired the SunLife business. SunLife is a market leader in its field with a talented management team and clear focus for future growth. I look forward to working with Dean and his team.”
 
 Dean Lamble added, "We are delighted to be joining the Phoenix Group – and looking forward to continuing our strategy to be the destination for people over the age of 50 to engage in life cover, insurance and savings".
 
 He added, "The over-50 market is a fast-growing, attractive market segment that is currently underserved. SunLife's deep understanding of this market coupled with its expertise in direct marketing make it well placed to be the brand of choice for customers over 50".

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