The startling statistic comes from a new online YouGov poll commissioned by travel tech specialist Aquarium Software, looking into consumer attitudes towards travel insurance and winter sports.
The survey of over 2,000 British adults conducted in the field between 24-25 September reveals that only 10 percent disagree with this sentiment. Despite conflicting evidence that consumers may be hacked off with the travel insurance market, this specific data suggests consumers are not disgruntled with travel insurance per se, but a perceived lack of comprehensive cover. The right cover is especially important when engaging in higher risk activities like skiing, snowboarding, mountaineering and the like.
“Far too many still do not take out appropriate cover, even when undertaking dangerous winter sports,” said Aquarium Software Director, Mark Colonnese. “We have been commenting for some time on an apparent lack of trust between consumers and the insurance industry and it seems this gap is particularly polarised when it comes to travel insurance. While certain quarters of the industry may have been guilty of thinking consumers will just go for the cheap option or try and cut corners with travel insurance, this research bears out the opposite view – that given all the facts up front, consumers would prefer the option of paying to have all eventualities comprehensively covered.
“Furthermore, we believe ABC1s – the social group with the means to pay for winter sports and the historical penchant for the piste - are most likely to want to pay more for the best cover. If true, it is surprising that four in 10 travel insurance complaints are being upheld by the Financial Ombudsman Service (FOS), more than for any other insurance type. It nods towards niche vertical marketing of winter sports cover to the ABC1 market directly via other channels, rather than simply via the traditional travel channels.”
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