Today, XL Group plc launches a redesigned website:
www.xlgroup.com. The new site presents a simplified online presence for XL and features the company’s talent and product offerings through a streamlined and intuitive design. This work is the second phase of an overall update to XL’s public website, which was first refreshed in October 2011, when XL unveiled a new brand and logo.
On today’s launch, XL’s CEO Michael S. McGavick said: “Core to our strategy is a superior understanding and utilization of technology. This includes creating best-in-class user experiences for our clients, brokers, and anyone seeking information about XL and the risk solutions we offer. This new site is a dramatic step forward from our previous online presence. We think it will help deepen our already strong ties with our partners and will offer the general public additional opportunities to discover more about XL and how we help make the world go.”
In building the new site, XL compiled volumes of research from interviews with brokers to discussions with clients and analysis of peer offerings. Rather than mirror the company’s internal structure, the intuitive layout of the new site simplifies navigation for users who may not be as familiar with XL and its products. Visitors can easily find the information they need, including product offerings, claims, underwriting contacts, office locations, senior leaders, financial performance and ratings. Other new features include detailed product descriptions, profiles of selected experts from various product lines and an improved search function.
In developing the site, XL worked with Huge, an award-winning digital marketing agency, based in Brooklyn, New York.
Huge’s CEO Aaron Shapiro said: “The new website design is very bold and revolutionary for the insurance industry and we think it effectively highlights XL’s deep expertise, while simultaneously catering to visitors’ goals. We’re excited to have the opportunity to work with XL, a leader in innovative commercial risks, to revitalize its Web presence.”
